Executive Webcam Interviews — News Updates
University of California — Covid-19 Campus Reopenings
Part 1: Hanging with Hine (Jim Hine, UCSF)
A time-sensitive 3-part new series. Interviews with procurement leaders at UCSF, UC Berkeley and UC San Diego.
Unified video branding elements professionalize these informal webcam interviews.
Post-COVID-19 video communications:
When the systemwide Procurement Department of the University of California wanted to share time-sensitive reopening strategies for UC campuses, they knew VIDEO interviews would have much higher impact than print versions of the same content.
There was no time to arrange formal, professionally shot interviews. Webcams to the rescue! I was provided only raw interview footage, shot on home webcams in standard definition, and my challenge was to turn them into a series worth watching...
UC procurement has done an extraordinary job of keeping UC medical and research facilities supplied with everything they need to handle the Covid crisis, and using videos like these to communicate is one reason they're so effective at collaborating.
My roles: Create video branding standards (logos, animations, music, etc.), and apply them consistently across the series. Edit the interviews and sweeten the audio to optimize the professionalism of the series without making it stuffy or formal.