Robert Cassard
My business survived and thrived during the 2008 crash. Why does 2020 feel so different?
The reality is more bearish than in 2008…at least so far. Shelter-in-place orders and economic uncertainties have caused a reluctance to buy
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Robert Cassard
Video Growth Hacker
Use strategic content to grow your business fast.
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Robert Cassard
- Nov 29, 2016
- 1 min
Can you really "growth hack" with video?
A few weeks ago, I was interviewed by Marketeer, an up-and-coming new social syndication and machine-learning-for-customer-service...
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Steve Kellam and Robert Cassard
- Nov 14, 2016
- 1 min
CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel (Part 2)
CCI Channel Wisdom - Episode 18 In Part 2 (of 2), Steve Kellam and I cover practical Video Marketing tips and real-world case studies....
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Steve Kellam and Robert Cassard
- Oct 27, 2016
- 1 min
CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel
CCI Channel Wisdom - Episode 17 Steve Kellam of CCI Global Channel Management interviewed me about the role of Video Marketing and Growth...
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Robert Cassard
- Oct 7, 2016
- 2 min
Q: Are you using video marketing to blast open your business?
It's an essential question because video is the most powerful and revenue-generating marketing tool available. Check out the stats:
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Robert Cassard
- Jul 12, 2016
- 3 min
Who are you: Channel Marketer, Sales Chief or Growth Hacker?
Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Your employer's impossible demands Most...
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Robert Cassard
- Jun 21, 2016
- 2 min
8 reasons Channel Partners need strategic video content from their vendors...now!
Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Channel marketers sometimes feel uncertain about...
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Robert Cassard
- Mar 3, 2016
- 2 min
5 types of videos to delight new customers.
A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake. Did you know a five...
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Robert Cassard
- May 9, 2015
- 1 min
6 easy ways to make your video content more relevant.
If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna...
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Robert Cassard
- May 2, 2015
- 1 min
Video Growth Hacking: How to get started
Welcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your...
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Robert Cassard
- Jan 9, 2015
- 1 min
Wild ideas, part two.
Maybe it's a little crazy to make kiwis into popsicles. But they look great and taste even better. Hell, they're even good for you. So...
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Robert Cassard
- Jan 3, 2015
- 1 min
Wild ideas, part one.
Chicago, Illinois—1893. The World's Columbian Exposition was looming and so was a 264-foot-tall metal wheel designed by George Ferris. It...
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