Robert CassardApr 154 minMy business survived and thrived during the 2008 crash. Why does 2020 feel so different?The reality is more bearish than in 2008…at least so far. Shelter-in-place orders and economic uncertainties have caused a reluctance to buy
Robert CassardNov 29, 20161 minCan you really "growth hack" with video?A few weeks ago, I was interviewed by Marketeer, an up-and-coming new social syndication and machine-learning-for-customer-service compan...
Steve Kellam and Robert CassardNov 14, 20161 minCCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel (Part 2)CCI Channel Wisdom - Episode 18 In Part 2 (of 2), Steve Kellam and I cover practical Video Marketing tips and real-world case studies. S...
Steve Kellam and Robert CassardOct 27, 20161 minCCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the ChannelCCI Channel Wisdom - Episode 17 Steve Kellam of CCI Global Channel Management interviewed me about the role of Video Marketing and Growth...
Robert CassardOct 7, 20162 minQ: Are you using video marketing to blast open your business?It's an essential question because video is the most powerful and revenue-generating marketing tool available. Check out the stats: Viewe
Robert CassardJul 12, 20163 minWho are you: Channel Marketer, Sales Chief or Growth Hacker?Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Your employer's impossible demands Most vendor-empl...
Robert CassardJun 21, 20162 min8 reasons Channel Partners need strategic video content from their vendors...now!Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Channel marketers sometimes feel uncertain about es...
Robert CassardMar 3, 20162 min5 types of videos to delight new customers.A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake. Did you know a fiv...
Robert CassardMay 9, 20151 min6 easy ways to make your video content more relevant.If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna c...
Robert CassardMay 2, 20151 minVideo Growth Hacking: How to get startedWelcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your bu...
Robert CassardJan 9, 20151 minWild ideas, part two.Maybe it's a little crazy to make kiwis into popsicles. But they look great and taste even better. Hell, they're even good for you. So m...
Robert CassardJan 3, 20151 minWild ideas, part one.Chicago, Illinois—1893. The World's Columbian Exposition was looming and so was a 264-foot-tall metal wheel designed by George Ferris. It...
