Robert Cassard

Video Growth Hacker

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    My business survived and thrived during the 2008 crash. Why does 2020 feel so different?
    Robert Cassard
    • Apr 15, 2020
    • 4 min

    My business survived and thrived during the 2008 crash. Why does 2020 feel so different?

    The reality is more bearish than in 2008…at least so far. Shelter-in-place orders and economic uncertainties have caused a reluctance to buy
    27 views0 comments
    Can you really "growth hack" with video?
    Robert Cassard
    • Nov 29, 2016
    • 1 min

    Can you really "growth hack" with video?

    A few weeks ago, I was interviewed by Marketeer, an up-and-coming new social syndication and machine-learning-for-customer-service...
    24 views0 comments
    CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel (Part 2)
    Steve Kellam and Robert Cassard
    • Nov 14, 2016
    • 1 min

    CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel (Part 2)

    CCI Channel Wisdom - Episode 18 In Part 2 (of 2), Steve Kellam and I cover practical Video Marketing tips and real-world case studies....
    19 views0 comments
    CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel
    Steve Kellam and Robert Cassard
    • Oct 27, 2016
    • 1 min

    CCI Channel Wisdom Podcast: Video Marketing and Growth Hacking for the Channel

    CCI Channel Wisdom - Episode 17 Steve Kellam of CCI Global Channel Management interviewed me about the role of Video Marketing and Growth...
    40 views0 comments
    Robert Cassard
    • Oct 7, 2016
    • 2 min

    Q: Are you using video marketing to blast open your business?

    It's an essential question because video is the most powerful and revenue-generating marketing tool available. Check out the stats: Viewe
    30 views0 comments
    Who are you: Channel Marketer, Sales Chief or Growth Hacker?
    Robert Cassard
    • Jul 12, 2016
    • 3 min

    Who are you: Channel Marketer, Sales Chief or Growth Hacker?

    Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Your employer's impossible demands Most...
    16 views0 comments
    8 reasons Channel Partners need strategic video content from their vendors...now!
    Robert Cassard
    • Jun 21, 2016
    • 2 min

    8 reasons Channel Partners need strategic video content from their vendors...now!

    Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Channel marketers sometimes feel uncertain about...
    9 views0 comments
    Robert Cassard
    • Mar 3, 2016
    • 2 min

    5 types of videos to delight new customers.

    A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake. Did you know a five...
    14 views0 comments
    Robert Cassard
    • May 9, 2015
    • 1 min

    6 easy ways to make your video content more relevant.

    If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna...
    9 views0 comments
    Robert Cassard
    • May 2, 2015
    • 1 min

    Video Growth Hacking: How to get started

    Welcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your...
    11 views0 comments
    Wild ideas, part two.
    Robert Cassard
    • Jan 9, 2015
    • 1 min

    Wild ideas, part two.

    Maybe it's a little crazy to make kiwis into popsicles. But they look great and taste even better. Hell, they're even good for you. So...
    11 views0 comments
    Wild ideas, part one.
    Robert Cassard
    • Jan 3, 2015
    • 1 min

    Wild ideas, part one.

    Chicago, Illinois—1893. The World's Columbian Exposition was looming and so was a 264-foot-tall metal wheel designed by George Ferris. It...
    6 views0 comments

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