It can be challenging for an IT startup to educate potential customers about its product and service benefits, while simultaneously establishing a compelling brand...all in under 2 minutes.

 

Butterfly IT needed a Go-To-Market explainer video to position the company and its subscription-based IT products as a simple and easy way for any business to scale up its cloud computing technology. In this case, we wanted to "take a hammer" to the old paradigm of needing to BUY lots of hardware to get a new company off the ground. So we literally did that in one of the shots! 

 

I recognized the butterfly logo as a visual element that could be animated in unique and interesting ways which occurs at three key moments to emphasize and establish the brand.

 

The client and I worked closely to craft a script that would leverage pre-selected stock footage, along with footage from custom product shoot. The resulting national quality video was both reasonably priced and highly effective and memorable.

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My roles in the production:

Concept, script, soundtrack (incl. narration and music sourcing), stock footage selection, remote-direction of location shoot, color-grading, editing.