Executive Interview Video
Mitel CEO Investor Update
An exclusive interview for Mitel investors with CEO Rich McBee. A personal way to give the company more character and create a stronger bond with investors.
Executive Interview videos take many forms and serve many purposes. One of the most powerful is the investor update, which can be created without any scripted elements aside from some well-crafted questions.
A common challenge for video producers is to gain access to the CEO in a controlled environment that reflects the quality of a company's brand standards. To eliminate these variables, I interviewed Mr. McBee against a portable green screen and replaced the background with a mocked-up office setting created in Photoshop.
Communications like this are part of why Mitel's stock price has risen 189% in the past 18 months.