Channel Marketing & Sales Book — Available Now
Video marketing is the hot topic in channel marketing and sales enablement.
There is no other tool or medium online that communicates as effectively. But beware: video only works when it’s done right.
Even high-level channel leaders often avoid video marketing because they see it as a black box full of mysteries and unanswered questions.
Video Growth Hacking for Channel Chiefs opens up the box, exposing proven ways to use video to help channel partners achieve double-digit growth. Robert Cassard shares the secrets of effective video marketing, based on statistics from thousands of campaigns.
Learn the “flight plan” any open-minded channel chief can follow to get their channel enablement programs off the ground and become a high flying video growth hacker.
What channel chiefs
and business leaders are saying...
“During my 20+ years as a channel leader at Panasonic and MicroAge, I could really have used the information shared in this book. Cassard's video growth hacking tips may start a channel marketing revolution.”
Sheila O’Neil, VP Channel Strategy
“I worked with Robert Cassard and Voodoo on a pair video projects that produced net ROI of 670%. I was amazed how an executive like me could appear on camera once, and the resulting video essentially cloned me — educating, informing and generating demand.”
Tim Donahue, Regional President
“Robert Cassard 'gets' the channel, both from a vendor and a reseller perspective. Every channel executive would be smart to read this book and apply its advice to their sales and marketing challenges.”
Joe Ward, Vice President US Channels
“Robert and Voodoo have coached our marketing team to use video more effectively and create demand for our channel partners. Their depth of knowledge never ceases to impress me. ”
Ty Tobin, Supplier Business Executive
Avnet Technology Solutions
"The Mitel-Voodoo partnership has been responsible for millions in net new sales. The eVideo Launcher is a low-cost alternative to full marketing automation systems and puts video marketing in the hands of small partners on a budget."
Rich McBee, CEO
“Robert has the magic touch for communicating big ideas. His videos and growth hacking strategies have helped sell millions for tech companies and their channel partners. I’m confident this book will help channel leaders take action to change their businesses and their lives.”
Allison Maslan, CEO
AMI Global Business Mentoring
Author of Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality
"Video is a hot topic in digital marketing for the tech channel. Robert Cassard’s book explains everything channel marketers at vendor and distributor companies need to know about automated video."
Michael Bui, Sr. Manager / Channel & Distribution Marketing
Intel Security Group