MV Transportation is a billion-dollar transit provider to hundreds of regional and municipal transit agencies. As the leader in Zero Emissions fleet deployment, MV needed a video to convey their expertise.

Nine out of ten transit agencies in the United States are faced with transitioning their bus fleet to Zero Emissions (ZE) in the coming years. MV Transportation has unparalleled experience in this area, with vendor-agnostic expertise and hundreds of ZE vehicles already in service. 

This video "jigsaws" together pieces from unscripted interviews with three MV executives. Together, they tell the story of how MV can help any transit agency develop a "roadmap" to ZE that meets required cost and deployment objectives.

I worked with the ZE team to develop the overall video concept, and to draft interview questions. The goal of each interview was to elicit impromptu answers that would allow me and my team to tell a complete, coherent story via creative editing only — without the need for any narration.

By partnering with ZE bus manufacturer New Flyer, we were able to shoot the interviews at a centralized US location convenient for the executives. New Flyer also made its state-of-the-art ZE demonstration facility and fleet available for B-roll shooting under controlled conditions. 

​

My roles in the production:

Concept, draft interview questions, shoot logistics and direction, soundtrack (incl. music sourcing), b-roll selection, color-grading, editing.

​