It's an essential question because video is the most powerful and revenue-generating marketing tool available.
Check out the stats:
Viewers recall 95% of what they see in a video, but only 10% of what they read. In other words, video is 9X more sticky than words on a page. (Online Publishers Association)
A home page video increases your chance of appearing on Page 1 of Google by a factor of 53X. (Forrester Research)
Adding video to social media and blog posts increases engagement by 10X. (Content Marketing Institute)
With stats like these, why do so many companies put huge amounts of time, effort and money into marketing, but consistently get mediocre results? Well, it's either because they're NOT using video, or because they're using it the WRONG way. Start with your website.
Everything you put in writing on your site could be 9X more sticky and memorable if it included a video. Then there's the problem of SEO and SEM.
Many companies spend $100s or even $1000s a month to improve search rankings. Many don't realize they can simply add a video for the biggest search boost of all — 53X. Social media and blogging are notorious time sucks.
How much time do you and your staff spend on Facebook, LinkedIn and twitter, and what do you really have to show for it? But adding video will multiply audience engagement by 10X with every single post.
What I learned the hard way. I've tried every imaginable kind of marketing strategy in my 25+ year career, and discovered that video is THE thing that explodes expectations every single time. I've seen video massively increase sales, customer satisfaction and referrals. And I've seen it dramatically decrease product returns, customer service requests and sales cycle times. Do you want to experience a quantum leap in revenue growth?
This happens when businesses insert the missing link — video — into their marketing mix. When video's done right, it's a magical growth hack to:
generate qualified leads
train and inform sales teams and channel partners
arm salespeople to sell more with less effort
shorten the sales cycle
improve customer satisfaction and retention
turn ordinary customers into evangelists
Every day without strategic video is a day you leave money on the table and postpone your eventual success.
When you realize how important video is, it's a no brainer to make smart investments that magnify everything else you do to market your business.