Robert Cassard

Video Growth Hacker

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    Robert Cassard
    • Mar 3, 2016
    • 2 min

    5 types of videos to delight new customers.

    A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake. Did you know a five percent increase in customer retention can yield a seventy-five percent increase in lifetime profit? When you invest in customer retention, the ROI is up to 10 times higher than what you get from lead generation. Crazy. So what kind of video content will make customers fall in love with your company and your products? First of all, say t
    14 views0 comments
    Robert Cassard
    • May 9, 2015
    • 1 min

    6 easy ways to make your video content more relevant.

    If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna care. And I don’t want you to waste time and money producing videos no one watches. So what SHOULD you do? Watch this video to learn 6 easy ways to make your video content more relevant: 1) Be helpful—answer important questions and provide valuable information. You’ve got to know who you’re talking to so you can provide the help they really n
    9 views0 comments
    Robert Cassard
    • May 2, 2015
    • 1 min

    Video Growth Hacking: How to get started

    Welcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your business much faster. My long career has spanned advertising, PR and content marketing. I now work as a Video Content Consultant and am the co-founder of the Automated Video Communications platform Voodoo Viral Marketing Systems. I’ve seen hundreds of organizations spend millions of dollars and I’ve learned how to separate what rarely works fr
    11 views0 comments

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