Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Channel marketers sometimes feel uncertain about escalating automated video to the top of their channel enablement priorities, or they’re concerned about convincing their Marcom colleagues to drop much of what they’re doing in favor of video. Here are 8 reasons why channel partners need strategic video content more than any other type of marketing vehicle. 1) Video is the marketing trend for
A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake.
Did you know a five percent increase in customer retention can yield a seventy-five percent increase in lifetime profit? When you invest in customer retention, the ROI is up to 10 times higher than what you get from lead generation. Crazy.
So what kind of video content will make customers fall in love with your company and your products?
First of all, say t
If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna care. And I don’t want you to waste time and money producing videos no one watches. So what SHOULD you do? Watch this video to learn 6 easy ways to make your video content more relevant: 1) Be helpful—answer important questions and provide valuable information. You’ve got to know who you’re talking to so you can provide the help they really n
Welcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your business much faster. My long career has spanned advertising, PR and content marketing. I now work as a Video Content Consultant and am the co-founder of the Automated Video Communications platform Voodoo Viral Marketing Systems. I’ve seen hundreds of organizations spend millions of dollars and I’ve learned how to separate what rarely works fr