Maybe it's a little crazy to make kiwis into popsicles. But they look great and taste even better. Hell, they're even good for you. So maybe not so crazy after all. Cutting out the middleman is a time-honored tradition and an easy way to save money. So is it crazy for me—who owns a software company through which people indirectly purchase my video content expertise—to offer my services directly at a lower cost? I'm cutting out the middleman, and the middleman is me! For over

Chicago, Illinois—1893. The World's Columbian Exposition was looming and so was a 264-foot-tall metal wheel designed by George Ferris. It was an idea as wild and crazy as Gustav Eiffel's tower from a few years before. Despite the naysayers, it proved to be an engineering marvel..and very popular. It fit 2,160 riders at a time, and cost 50 cents to ride—twice the price of a ticket to the fair itself. It saved the fair from financial ruin. Cut to Grand Rapids, Michigan—1982. Th