CCI Channel Wisdom - Episode 18 In Part 2 (of 2), Steve Kellam and I cover practical Video Marketing tips and real-world case studies. Steve Kellam (President, CCI Global Channel Management) interviewed me about the role of Video Marketing and Growth Hacking for the Channel. Part 2 continues our wide-ranging back-and-forth dialogue to dig into concrete tips and report actual campaign results. Aimed at channel marketing and sales leaders, but relevant to all business owners.
CCI Channel Wisdom - Episode 17 Steve Kellam of CCI Global Channel Management interviewed me about the role of Video Marketing and Growth Hacking for the Channel. Steve is whip-crackin' smart and this wide-ranging back-and-forth dialogue goes about 1000 miles in under 30 minutes! Aimed at channel marketing and sales leaders, but relevant to all business owners. This is Part 1 (of 2), covering high-level strategies and insights: the essential Why and How of Video Marketing. Cl
Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Channel marketers sometimes feel uncertain about escalating automated video to the top of their channel enablement priorities, or they’re concerned about convincing their Marcom colleagues to drop much of what they’re doing in favor of video. Here are 8 reasons why channel partners need strategic video content more than any other type of marketing vehicle. 1) Video is the marketing trend for