
Who are you: Channel Marketer, Sales Chief or Growth Hacker?
Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Your employer's impossible demands Most vendor-employers and distributor-employers expect their Channel Marketers and Channel Sales Chiefs to achieve double-digit growth every year. In other words, your work is often measured against nearly impossible demands. Seth Godin has written a compelling book on this topic called Linchpin: Are You Indispensable? He explains that linchpin employees ar