Excerpted from Video Growth Hacking for Channel Chiefs (Business Success Press, 2016) Your employer's impossible demands Most vendor-employers and distributor-employers expect their Channel Marketers and Channel Sales Chiefs to achieve double-digit growth every year. In other words, your work is often measured against nearly impossible demands. Seth Godin has written a compelling book on this topic called Linchpin: Are You Indispensable? He explains that linchpin employees ar

A lot of companies are so busy chasing new customers that they forget about current ones. And that’s a huge mistake. Did you know a five percent increase in customer retention can yield a seventy-five percent increase in lifetime profit? When you invest in customer retention, the ROI is up to 10 times higher than what you get from lead generation. Crazy. So what kind of video content will make customers fall in love with your company and your products? First of all, say t

If your video content is still telling people how great your company is and how unique your products are, fugeddaboudit. No one’s gonna care. And I don’t want you to waste time and money producing videos no one watches. So what SHOULD you do? Watch this video to learn 6 easy ways to make your video content more relevant: 1) Be helpful—answer important questions and provide valuable information. You’ve got to know who you’re talking to so you can provide the help they really n

Welcome to my new Video Growth Hacker blog. I'll be writing and vlogging about how to use video content (not advertising) to grow your business much faster. My long career has spanned advertising, PR and content marketing. I now work as a Video Content Consultant and am the co-founder of the Automated Video Communications platform Voodoo Viral Marketing Systems. I’ve seen hundreds of organizations spend millions of dollars and I’ve learned how to separate what rarely works fr

Maybe it's a little crazy to make kiwis into popsicles. But they look great and taste even better. Hell, they're even good for you. So maybe not so crazy after all. Cutting out the middleman is a time-honored tradition and an easy way to save money. So is it crazy for me—who owns a software company through which people indirectly purchase my video content expertise—to offer my services directly at a lower cost? I'm cutting out the middleman, and the middleman is me! For over

Chicago, Illinois—1893. The World's Columbian Exposition was looming and so was a 264-foot-tall metal wheel designed by George Ferris. It was an idea as wild and crazy as Gustav Eiffel's tower from a few years before. Despite the naysayers, it proved to be an engineering marvel..and very popular. It fit 2,160 riders at a time, and cost 50 cents to ride—twice the price of a ticket to the fair itself. It saved the fair from financial ruin. Cut to Grand Rapids, Michigan—1982. Th